Advertorials and Business Spotlight

Why advertise or showcase your business on Dooney’s Kitchen?

Dooney’s Kitchen is the one stop shop for everything related to Nigerian food. On an hourly basis we have readers clicking in from around the world in their thousands. Our top 5 geographical locations in order of ranking are Nigeria, United Kingdom, United States, Canada and Ireland. We have readers from far flung countries such as South Africa, Australia, Ukraine, Russia, UAE, Saudi Arabia, Jamaica, Barbados, Malaysia, and India. On every continent, you will find Dooney’s Kitchen readers in their large numbers. A look at our Google Analytics data is quite impressive. Think of the global reach your business or products can get to. The demographic of Dooney’s Kitchen readers are women from the ages of 16 – 55, many of whom are accomplished women with busy lives, who are balancing great careers and running homes. We also have a large readership base with men too, mostly young upwardly mobile men, and those with established families. Our readers visit the site through the use of mobile, tablet and desktop computers, with a very large mobile and tablet base.

If you are a start up business, utilising Advertorial opportunities on Dooney’s Kitchen will provide instant exposure of your products and services. If your business has been up and running for a while and you need to attract more customers, this is the place to be. Catering businesses, food vendors, manufacturers of food products, online shops who sell home and kitchen appliances etc. It is the best place to showcase your food and home sense related product and services, because readers already have their minds in tune to food and their home. It is like watching an advert for beer or snacks during half time of a football match. Market Psychology 101. If you advertise lets say a clothing shop, during half time of a football match, your investment may not yield as much new business as you want, because no one is thinking about clothes during the half time of a football match. So, think of your target customers, where they are, what they will be doing, and market your products and services to them directly. Non food related sites with the greatest amount of traffic, which charge the earth, may not be the best platforms to advertise your food related and home sense products to. Sit on that for a minute, before you go writing the cheques.

It is also good PR for your business to be visible on a site that has the pedigree and influence like Dooney’s Kitchen. Advertorials are carefully selected based on what the readers will respond to and like, in the same vein, your business being on here, is a form of endorsement, which sits comfortably with Dooney’s Kitchen readers. Ask a certain manufacturer about the number of people that have bought food processors based on a recommendation from here. Ask a particular stock cube manufacturer how many people have been won over from their competitor based on mentions on this site.

If you are a non Nigerian brand trying to expand your products and services into the Nigerian/African market, i.e. gain more customers within the Nigerian/African community, this is the place to be. At Dooney’s Kitchen, we are always looking for ways for Western brands to associate with our readers, and understand that we are valuable prospective customers. Take a look at a product Review by The English provender Company HERE. Prior to that review many of our readers probably didn’t know who they were, now they do.

To decide if Advertorials or Business Spotlight will suit your business better, please look at their descriptions below:

Business Spotlight – Most times, adverts don’t tell the full story about your business. You only have a small space to sell your product and services, which if you are a new or small business may not be as effective. This is where Business Spotlight comes in. By Sponsoring a page on Dooney’s Kitchen, you are not restricted by volume of content. You can add as many pictures as you want, as many words as you want, you could even insert a video too. Business Spotlight makes you connect directly with prospective customers in a way banner ads may not be able to. If you would like to see a sample of previous Business Spotlight posts, please click HERE

Adverts – These run in the form of banners, which are placed in these locations on the site