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Food Blogger Events

Walkers Chips Market Deli launch event

So, I got this invitation as a food blogger and I was super psyched that day, I virtually skipped home. Despite the event being tailored to over 40’s because Walkers is launching a new range of crisps tailored to older people with sophisticated palates, I still got an invite because I represent a unique demographic, prospective customers of Walkers crisps who are of African descent. This was a huge honour to be honest. I was given the opportunity to bring a +1 with me, I posted this invitation on Dooney’s Kitchen Facebook Page but no one grabbed the opportunity. As the picture shows, the event was hosted by Market Deli at Natural Kitchen in Central London.

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Quick change into a smart casual dress, makeup in the car, quick brush of the hair and I set out on the tube. I don’t like London on the best of days, now on a Tuesday afternoon at rush hour, groan alert. Luckily I was heading in the other direction of human traffic, i.e. heading into central London, while people were heading out. As usual, my sense of direction is nothing to write home about and I got lost. Google Maps is quite wonky in central London and it took me on a good old merry walk, I was this close to turning back, until I saw a landmark that brought it all home and I followed the proverbial arrow. Natural Kitchen was smack opposite Deloitte offices and it made me smile. That could have been my office but fate had other plans for me. Shout out to any reader(s) who works at Deloitte offices in New Street Square.

Getting through the doors at Natural Kitchen, I was already 20minutes late, but I hadn’t missed anything. The room was packed full with food bloggers, editors of food magazines,  fashion and lifestyle magazine representatives, photographers, you name it. It was a posh intimate event with tables laid out with platters of ingredients, canapes and the new packets of crisps. Of course, there was a wine bar with wine deliberately selected to pair with the crisps. I opted for a New Zealand Sauvignon Blanc and worked the room (or at least tried to, I am very shy in social situations), introducing myself as a Nigerian food blogger.

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I must say Walkers put on a great event, because on each table were Deli food, gourmet, lush expensive, sophisticated ingredients which gave you a sense of an upscale packet of crisps and not the bog standard cheap every day types. There was someone at each table explaining the flavour combinations. I could spot chorizo and other cured meats, onion chutney, balsamic vinegar, matured cheddar and so much more. What really wowed me was the quality of ingredients. Some people may whine about the prices of some food items, but believe me, like with designer clothing items, Apple products, flying first class, staying in a 5 star hotel and the likes, when a consumer item comes with a price tag, you betcha it deserves it. I positively detest balsamic vinegar and cheddar cheese, but found myself going back for more.

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In fact, many ingredients I didn’t like were on the table and I was pleasantly surprised how delicious they were. I can now attribute my past dislike of them to eating the cheaper versions. Of all the things I have taken from this event, the most important would be the push to finally start shopping at specialist food stores and high-end supermarkets. Life is too short not experience good food, and oh yes, I am a food snob, my taste buds are allergic to cheap. Gourmet is now the way forward. The finer things in life are not exclusive to only a select few. Hahahaha

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Of course by introducing myself as a Nigerian food blogger, the expected questions ensued, and I found myself stating out quick recipes, making sure I passed the message across that most of the ingredients on the tables were standard ingredients in the fridge or pantry of any Nigerian home, and oh yes, I expected the surprise looks. The picture below really made me smile. I remember telling a fellow food blogger that Jollof rice and The Nigerian Red stew is made from all the ingredients on that table. Oh well, Walkers named it Pita Chips, but who knows, we could have Jollof Chips in the future, when we break into the mainstream market. It wasn’t just a chance for me to get educated, I was pleased to pass on the message about Nigerian food, to anyone who cared to listen.

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I am supposed to hate chutney, or I thought I did, you see that jar to the left, AMAZEBALLS. I kept going back to the table, for a bite and the lady graciously gave me a jar to take home. Yums!!!

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As you can see, these crisps are not made with run of the mill ingredients. The Market Deli team did a great job pairing sea salt and black pepper into this Tortilla chips

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Now, to the man of the hour, Michelin Starred Chef Tom Aikens. He was there for a live cooking demonstration. He made the simple Mac and Cheese which people, was the best Mac and Cheese I have ever eaten. I told myself afterwards, duh!!! He is a Michelin Starred Chef, they don’t just hand those out. Looool. Watching him cook simple food and engage with us in conversation was like having The Food Network experience live.

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I was sitting less than 5 steps away from a Michelin Starred chef, you can’t imagine the giddy feeling. Other people preen and smile at celebrities, for us serious foodies, Michelin Starred Chefs like Tom Aikens are our celebrities.

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Simple food, simple cooking, no seasoning cubes and it was DELICIOUS. I wrote on Facebook telling my friends that, if they ever served me Mac and Cheese in their homes and I didn’t like it, they should not be offended. I have eaten one cooked by a Michelin Starred Chef and theirs will pale in comparison. hehehehehee

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Chef Tom also made us some Gazpacho. Again, very delicious. He stayed back for a bit, shaking hands and taking pictures, and the tongue-tied, awkward in social situations other side of me came out in full force and I couldn’t get myself to walk up to him and say Hi. Maybe some other time. I hope.

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Back to the chips. This garlic and herbs one, was one of my favourites.

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and this is the mature cheddar cheese that I must have eaten at least 7 times, because it was just so good. Anyone who knows how much I chant, I hate cheese would have looked at me in disbelief.

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These are crisps for the matured foodie, who appreciates good quality ingredients. Walkers and Market Deli did an amazing job. We were all given goody bags which contained packets of the crisps and we were asked to do product reviews. I went home with an additional bottle of Gourmet Balsamic Vinegar from Moderna Italy.Iit really was my lucky day. The Product Review will be posted tomorrow.


16 Comments

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FILED UNDER: Food Blogger Events
TAGGED WITH:
Dooney

About Dooney

Dooney is the blogger, recipe developer and photographer for Dooney's Kitchen. I spend my days trying to figure out creative ways to redefine Nigerian food, either by creating a new dish itself using ingredients in ways that have never been used before, or changing the approach to Nigerian cooking using kitchen gadgets.

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Comments

  1. AvatarAbimbola Alabi says

    June 24, 2014 at 12:55 pm

    I love the fact that you have taken a hobby and turned it into something worth sharing……………… cant wait to say that i knew Dooney before she took Naija food to the world……………..its definitely gonna happen. Thumbs up!!!!!!!!!!

    Reply
    • dooneyrooneydooneyrooney says

      June 24, 2014 at 1:05 pm

      Thank you so so much Abimbola. Amen and Amen to your best wishes

      Reply
  2. AvatarOps says

    June 24, 2014 at 3:15 pm

    Well done, good repping! I would have come with you but didn’t see the post. Looks like it was great fun.

    Reply
    • dooneyrooneydooneyrooney says

      June 24, 2014 at 3:43 pm

      Thank you Ops. It was great fun

      Reply
  3. AvatarNaijamum in L. says

    June 24, 2014 at 8:09 pm

    Just loving your passion
    This is just the beginning
    Caviar and Champagne launch in the South of France next….!
    Amen
    xxxx

    Reply
    • dooneyrooneydooneyrooney says

      June 25, 2014 at 9:20 am

      Yes o. Thank you for speaking positively into my life. Best wishes for you too

      Reply
  4. AvatarTosin says

    June 24, 2014 at 11:21 pm

    Congrats on getting the invite, slowing but surely your passion and pathway in cooking is gaining momentum! I would have jumped at the chance to come with you to the event but alas I didn’t see your post on FB, anyways your description of it brought it alive for me. you could enter such requests on your blog in future cos new entries get sent to our email boxes.
    Keep on rocking and repping it!!

    Reply
    • dooneyrooneydooneyrooney says

      June 24, 2014 at 11:23 pm

      Thank you Tosin. That was the error I made, putting it on FB and not the blog. It definitely won’t happen again. Thank you so much for the compliments and best wishes

      Reply
  5. AvatarFunkyW says

    June 25, 2014 at 10:57 am

    YAY!! We’re going places! Congratulations Dooney 🙂

    Reply
    • dooneyrooneydooneyrooney says

      June 26, 2014 at 1:35 pm

      Thank you FunkyW

      Reply
  6. AvatarŻûrįęllę says

    June 25, 2014 at 2:09 pm

    Well done,ku ise,dooo,otie,and all other Nigerian ways to say well done!!!!!!!!!!! Great job&more seasoning to you creations. The one thing that got my attention the most though are the wooden bowls!!!!!!!! I would love me some in different shapes and sizes if I could lay my hands on how.

    Reply
    • dooneyrooneydooneyrooney says

      June 26, 2014 at 1:35 pm

      Thank you Zurielle. The bowls can be found in IKEA, if you have anyone coming from the UK who can bring them down for you

      Reply
      • AvatarŻûrįęllę says

        June 27, 2014 at 6:23 pm

        Thanks alot&may God crown your efforts in Jesus name.

        Reply
        • dooneyrooneydooneyrooney says

          June 27, 2014 at 7:20 pm

          Amen Zurielle. Amen. Thanks

          Reply
  7. AvatarBellaoma says

    June 26, 2014 at 9:37 am

    Wooow!! made me wanna stuff meself with all those bowls of crisps!! 🙁 Keep it up dear!

    Reply
    • dooneyrooneydooneyrooney says

      June 26, 2014 at 1:32 pm

      Thank you Bellaoma

      Reply

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